카지노싸이트 Stats Show Which Media Outlets Really Sell Books

A few weeks ago, something incredible happened to my friend Emily. She's the author of two novels, both published with a medium-sized publisher of some renown. They both got great reviews, and as far as I could tell, they sold pretty well, at least for literary novels, which don't tend to sell in enormous numbers. A few weeks ago, a librarian named Nancy Pearl chose Emily's book as one of her in a segment on the NPR show Morning Edition.

The results were staggering. In a short period of time, Last Night in Montreal went from #45,829 to #166 on Amazon.com. The publisher, Unbridled, went into a fresh printing of the paperback to meet demand. Suddenly, Emily's book was selling like crazy. Upon hearing this, I immediately checked her 카지노싸이트 stats to see if many people had added the book to their shelves.

Did Emily's book see a spike in activity? You tell me:



And her book wasn't alone. Another book Nancy Pearl recommended, , also saw a huge spike in activity:



Obviously, a mention on NPR can really help boost literary fiction sales. But how does NPR compare to some of the other bookish media outlets? Can we ever really know the value of a mention from a TV show or the impact of a good review?

The book industry suffers from a real dearth of data when it comes to actual sales figures. Amazon, while making much of its sales rank, reveals next to nothing about its actual sales figures. Even the sales rank is somewhat opaque. What does it mean to be the #166 book on Amazon? How many sales do you have to make? At 카지노싸이트, we have our own system of statistics that measure engagement on the site -- how many readers have added, rated, and reviewed each book. We make those stats available to both the author of the book and to the publisher, provided they sign up with 카지노싸이트. That information is invaluable to tracking the success of marketing campaigns and gauging reader awareness of a given title.

To show a little bit of what 카지노싸이트 data can reveal, I cherry-picked a few examples that illustrate the reach of various media outlets, as how well 카지노싸이트' data represents the life of a book, both on 카지노싸이트 and off.

Take, for example, . Jon Stewart's satirical news program, with its fan base of educated TV viewers, is one of the hottest places to promote a book. But does it have an impact? That depends. In the first week of July, the show featured Daniel Okrent's new book , and there was a predictable bump in activity around that book on 카지노싸이트:



Featured on last night's show, Edward Kohn's appears to be in the midst of a post-show bump as I write this:



But it's not a perfect predictor of success. Some books show a much smaller rise in activity accompanying a mention on The Daily Show. For instance, William Rosen's appeared on the show in late July, but so far, it hasn't experienced the same jump in activity that Okrent's and Kohn's books did, despite being very similar in subject matter. Why didn't that book take off as the others did? Who knows. Maybe something else was happening that night that drew viewers away from the Daily Show. Despite everyone's best efforts, promotion is still something of a black art.

[Edit: Actually, the edition above needed to be combined with the main record for Rosen's book, and once it was, it did reflect a bump in activity, though not quite as large as some of the other titles.]

The Daily Show isn't the only media outlet with significant pull in the book world, though. , one of the last remaining stand-alone book review sections in an American newspaper, has long been a coveted placement for authors. So how does the book review influence the number of books added on 카지노싸이트? Without looking at whether the review was good or bad, we can see a definite relationship between the review date and a jump in 카지노싸이트 activity, though it's nowhere near as high as the spike we see for NPR or The Daily Show. Check out the stats for this past week's cover title, Martin Cruz Smith's :



But it isn't always clear where a bump is coming from. For instance, is Per Petterson's blowing up because of a good review in the Times or because it was featured on 카지노싸이트' list for August, a list featured in our ?



Indeed, a mention in our newsletter can jump-start a book, causing dozens or even hundreds of people to add it to their shelves. Such is the case with this months selection, :



But getting a review in the New York Times, landing on the Daily Show, or even getting a mention in the 카지노싸이트 Newsletter is pretty difficult. It requires either a great publicist or a lot of luck or both. But there are a few things any author can do to get people talking about their books on 카지노싸이트. Check out the bump that Sandra Novak got from giving away some copies of her new novel through the 카지노싸이트 First Reads giveaway program:



An even bigger impact can come from a well-targeted advertising campaign. The new historical non-fiction book saw an enormous increase in activity on 카지노싸이트 by running an advertising campaign around the book's launch directing people to enter a giveaway for the book:



Obviously books with a promotion or ad on 카지노싸이트 are going to show a bigger jump in 카지노싸이트 activity than they will on another site, but as more and more people join 카지노싸이트 (and push their status updates and reviews out to places like Facebook and Twitter), that attention becomes more and more valuable.

By looking at the stats for any given title, we can tell a lot about the demand for that book, as well as which promotional techniques are working and which aren't. But sometimes the stats are mystifying. For example, take a look at the activity for one of this year's most anticipated new books, Jonathan Franzen's :



The spike in activity in the last few days coincides, not surprisingly, with being on the cover of Time Magazine, an honor rarely granted to living novelists. With that kind of unprecedented attention, you'd expect a huge bump in activity, and there is quite a bit of movement there. What's surprising is the even bigger spike that happened on July 3. As best I can tell, that corresponds to the first review of the book appearing in Publishers Weekly. If you'd asked me which event would have a bigger impact on the 카지노싸이트 stats, I'd have guessed the cover story of a major national magazine, but in this instance, I was apparently wrong. Of course, it could simply be that 카지노싸이트 users are so interested in books that they're more likely to get excited by a new review in a trade publication, that they are book mavens, so to speak.

What media outlets do you use to discover books?