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How to Write a Post-Giveaway Message That Really Works

Posted by Cynthia on May 24, 2018
The new custom message feature for Premium Giveaways allows authors to reach readers on 카지노싸이트 like never before. When setting up a Premium giveaway, authors can now write a message that 카지노싸이트 will automatically deliver to anyone who entered the giveaway but did not win the book. Here are a few pointers on how to make the most out of this powerful new marketing tool:

  • Focus on communicating one thing. You might be eager to share a ton of information about yourself or your book with all those potential new fans but try to hone in on the most important message you want to get across. This very well might be to let readers know they can follow you on 카지노싸이트, or how much you think they’ll enjoy the book, or to provide some background about the characters or the settings.
  • Be gracious. Thank readers for their interest in your book. Share the silver-lining of not winning the book – perhaps more of your books are currently being discounted, or you have another giveaway coming up in a few weeks. Use the opportunity to help readers learn more about you and your book; after all, they’ve already expressed interest so it’s up to you to keep them hooked!
  • Make it special. Readers are excited to get a personal message directly from the author (it’s what makes our Personal Selection emails so great!) so let your voice shine through. Talk about how much you enjoyed writing the book or how excited you are to share the story with readers to really give readers a glimpse behind the curtain. Follow the guidelines. Read the guidelines and FAQs [here] to understand what you can and cannot write in your post-giveaways message.
  • Proof-read your message. Once you submit your giveaway information and message, 카지노싸이트 will send you a preview of how your email will look to readers. Avoid unfortunate typos or other inaccuracies by re-reading your message several times; any edits will need to be re-approved, which could delay the start time of your giveaway.
  • Time your giveaway. The message automatically sends on the day after your giveaway ends, so keep that in mind when you set up the giveaway campaign. Does that date align with anything else you have going on? Figure out when that message might make the most impact on your promotions.

Note that 카지노싸이트 automatically incorporates some of the most important calls to action for you: there is a “Follow the Author” button at the top of the email and links to purchase the book from various retailers at the bottom. Adding the personal touch through the message enhances the email and makes the Premium Giveaway so much more valuable.

Take a closer look at how Bella Andre created her post-giveaway message for You Do Something to Me:




Questions about giveaways? Email our customer support team at support@africa-eu.com

Next: Advice from Writers about Writing and Publishing

You might also like: Marketing Advice from Young Adult Author Jenni James

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Comments Showing 51-69 of 69 (69 new)

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message 51: by Ben (last edited May 13, 2019 10:20AM) (new)

Ben Now that the GoodReads Giveaway scheme is so weighted towards large publishers (as others have noted above), the alternative may be to host a Giveaway yourself, using things like Rafflecopter (which has a free option).

It means a bit more work (unlike GR notifying a million people of your Giveaway, you need to promote it yourself on your own social media... so you need social media too of course), but it's also easier to get a meaningful response (not necessarily reviews, although that might also work, but simple things like 'getting people to talk about your book online' etc. - a bit like 'add to "books to read" shelf' but better).

There are some hints on how to approach this in .


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message 53: by Robynn (new)

Robynn Gabel Elena wrote: "C.R. wrote: "Does anyone know the statistics as to how many reviews the average relatively unknown author gets from a free giveaway?"

Hi C.R.

It all depends on what type of giveaway you run. Back..."


C.R. wrote: "I must admit I was disappointed when 카지노싸이트 started making authors pay to give away free books. I had been looking forward to participating in a free program. Now, in order to get anything out o..."

Thank you for providing the statistics for your experiences. This is exactly what I have been looking for to make my decision whether or not to use 카지노싸이트 give away promotion.


message 54: by D.M. (new)

D.M. Jarrett Elena wrote: "카지노싸이트 never ceases to amaze me.

Until recently, authors were strongly warned against contacting giveaway winners, let alone participants. Even when I ran a giveaway with one single winner and ..."


I agree. Anyone would imagine it is all about making money for Amazon.


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message 58: by Sandra (new)

Sandra Glosser T.K. wrote: "It’s great to know I’m not alone in feeling disappointment with the pay to play system in place. Amazon is making self-publishing unbearable. They removed a review from a person I know through a fo..."

The same thing just happened to me except they banned ALL REVIEWS on my book which had just gone live two days before. Unbelievable. And no one to talk to just FOUR form letters with no resolve. Sandra Glosser "My Name Is Bacci Bogie: Frequent Flyer Extraordinaire."


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message 63: by Varun (new)

Varun Sharma A giveaway is a promotional tool used by businesses to improve awareness of the brand, improve their image, or drive sales. Giveaways can range a great deal in size and value. Most businesses that use giveaways in their marketing strategies roll the price of their giveaway into their other products or services.


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message 65: by John (new)

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message 66: by Tracee (new)

Tracee Dunblazier C.R. wrote: "I must admit I was disappointed when 카지노싸이트 started making authors pay to give away free books. I had been looking forward to participating in a free program. Now, in order to get anything out o..."

I did several "giveaways" and only had three or four actually write the review they'd committed to... It did, however, get a lot of exposure for the books.


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