en-US Tue, 17 Aug 2021 13:02:29 -0700 60 144 41 /images/layout/goodreads_logo_144.jpg 18668059 “The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius

We are stuck, stymied, frustrated. But it needn’t be this way. There is a formula for success that’s been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.

These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations.

This book reveals that formula for the first time—and shows us how we can turn our own adversity into advantage.]]> 201 Ryan Holiday 1591846358 Asmerom 0 currently-reading 4.12 2014
author: Ryan Holiday
name: Asmerom
average rating: 4.12
book published: 2014
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]]> 40549476 #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work.* The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.'A very accessible way into Godin's thinking . . . Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way ' The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.]]> 271 Seth Godin Asmerom 0 to-read 3.90 2018
author: Seth Godin
name: Asmerom
average rating: 3.90
book published: 2018
rating: 0
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